Using Whatsapp for Customer Relationship Management may sometimes sound very trivial but it is absolutely effective. When you use this mobile app, your customers become aware that you are using a recent tool which they can associate to.
This could be part of your multi-channel customer support strategy. They are connected to you in real time which means you can gauge responses. Besides being able to send out broadcast messages to a large group of people, you can get answers instantly which can help you to improve your service or products.
On the other hand, you can use mobile app to connect with your customers so that you can learn about what they like and what they don’t after users filtration. Companies are now using mobile apps to send out surveys, contests with auto-reply and pre-launch product reviews to their customers.